Friday, August 29, 2014

Important Marketing Terms

Anti-competitive practice: A practice is considered anti-competitive if it prevents, distorts or restricts competition in a market for goods and services in Barbados.
Anti-dumping: Anti dumping is a measure to rectify the situation arising out of the dumping of goods and its trade distortive effect.  Thus,  the  purpose  of  anti  dumping  duty is  to  rectify  the trade  distortive effect  of dumping  and  re-establish  fair  trade.  The  use  of  anti  dumping  measure  as  an  instrument  of  fair competition  is  permitted  by  the  WTO.  In  fact,  anti  dumping  is  an  instrument  for  ensuring  fair trade  and  is  not  a  measure  of  protection  for  the  domestic  industry.  It  provides  relief  to  the domestic  industry  against  the  injury  caused  by  dumping.  Anti  dumping  measures  do  not  provide protection  per  se  to  the  domestic  industry.  It only serves the purpose of providing remedy to the domestic industry against the injury caused by the unfair trade practice of dumping.
Advertising: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed  to  generate  increased  consumption  of  those  products  and   services  through  the  creation and  reinforcement  of  "brand  image"  and  "brand  loyalty".  For these purposes, advertisements sometimes embed their persuasive message with factual information.
Barter: A Trade Exchange or  Barter is a  type of trade in which  goods or  services  are directly exchanged for other  goods  and/or  services,  without  the  use  of  money.  It  can  be  bilateral  or  multilateral,  and usually  exists  parallel  to  monetary systems  in  most  developed  countries,  though  to  a  very limited extent. Barter usually replaces money as the method of exchange in times of monetary crisis, when the currency is unstable and devalued by hyperinflation.
Branding: It is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competition products. It is an image.  It is a combination of words and letters, symbols, and colors.
Conglomerate: A conglomerate is the term used to describe a large company that consists of seemingly unrelated business sections. This term may also be referred to as a multi-industry company.
Circulation: The total number of copies distributed by a newspaper or magazine.
Classifieds: An advertisement in a newspaper that is placed along with advertisements for similar events under a classified heading, e.g. 'Entertainment' or 'Cinema'.
Concept: A design in which all aspects of the product are linked to a central idea, function or theory, etc.
Copy: Written or typed matter intended to be reproduced in print.
Copyright: The  exclusive  right,  granted  by  law  for  a  certain  term  of  years,  to  make  and  dispose  of  copies  of, and otherwise to control, a literary, musical, dramatic, or artistic work.
Critical Path: Plots the events that need to occur to complete a project on a timeline.
CRM: Customer Relationship Marketing. Building loyalty through your relationship with a customer.
Database: A  large  volume  of  information  stored  in  a  computer  and  organised  in  categories  to  facilitate retrieval.
Direct Mail: Mailing brochures, letters, questionnaires etc. directly to the target market.
Direct Marketing: Marketing to the customer without the use of an intermediary.
Types of Direct marketing:
There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing.
i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing.
ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone.
ii)Email Marketing: This type of marketing targets customers through their email accounts
Display Ad: An advertisement which is usually designed by the advertiser and displayed in a box.
Direct Response: In advertising. Advertising  designed  to  trigger  a  behavioural  response  in  target  audiences,  e.g. placing mail back coupons in the ad, asking people to bring in or mention an ad, setting up a phone number and asking individuals to call for further information etc.
Digital Marketing: Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
Distress Rates: Cheaper rates for advertising at short notice, i.e.  When newspapers have spaces to fill shortly before their deadlines.
Distribution: To place promotional material, e.g. fliers or posters, throughout areas where they will be picked up.
Drip Marketing: Method of sending promotional items to clients is called Drip marketing.
Dumping: If a company exports a product at a price (export  price) lower than the price it normally charges on its own home market (normal value), it is said to be 'dumping' the product. Dumping can harm the domestic  industry  by  reducing its  sales volume  and  market  shares,  as  well  as  its sales  prices. This in  turn  can  result  in  decline  in  profitability,  job  losses  and,  in  the  worst  case,  in  the  domestic industry going  out  of  business.  Often,  dumping  is  mistaken  and  simplified  to  mean  cheap  or  low priced  imports.  However, it is a misunderstanding of the term. On the other hand, dumping, in its legal sense, means export of goods by a country to another country at a price lower than its normal value.  Thus, dumping implies low priced imports only in the relative sense (relative to the normal value), and not in absolute sense.
Freepost: Used to encourage a response by mail. The sender does not pay to return an item by post e.g. a questionnaire.
Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing.
JIT: Just-in-time (JIT) is an inventory strategy implemented to improve the return on investment of a business by reducing in-process inventory and its associated carrying costs. In order to achieve JIT the process must have signals of what is going on elsewhere within the process.
Incentive: Something  of  financial  or  symbolic  value  added  to  an  offer  to  encourage  some  overt  behavioural response.
Indirect Marketing: Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing:
·         Direct marketing is basically advertising your own products or services.
·         In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business
Internet Marketing: Internet marketing is the marketing of products or services over the Internet.
Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing
Key Selling Points: The components of a program or event that will appeal to the greatest number of people.
Loyalty Programs: A component of relationship marketing. Programs designed to increase the strength of a consumer's preference for a particular entity. The most common form of loyalty program in the arts is subscription or membership programs.
Marketing: The  process  of  planning  and  executing  the  conception,  pricing,  promotion,  and  distribution  of ideas,  goods,  services,  and  people  to  create  exchanges  that  will  satisfy  individual  and organizational goals.
Marketing Mix: The  blend  of  product,  place,  promotion,  and  pricing  strategies  designed  to  produce  satisfying exchanges with a target market.
Market Research: The  process  of  planning,  collecting,  and  analyzing  data  relevant  to  marketing  decision-making. Using a combination of primary and secondary research tools to better understand a situation.
Marketing Strategy: The first stage is setting  marketing objectives (where the organisation wants to be at the end of the strategic  planning  period)  and  goals  (the  objectives  with  specific  numerical  benchmarks  and deadlines attached to allow  management  to  measure achievement). The  second stage  is specifying the core  marketing  strategy,  i.e. specific target markets,  competitive  positioning and  key  elements of the marketing mix. The third is the implementation of tactics to achieve the core strategy.
Mergers and Acquisitions: The phrase  mergers and acquisitions (abbreviated  M&A) refers to the aspect of corporate strategy, corporate  finance  and  management  dealing  with  the  buying,  selling  and  combining  of  different companies  that  can  aid,  finance,  or  help  a  growing  company  in  a  given  industry  grow  rapidly without  having  to  create  another  business  entity.  A  merger  is  a  tool  used  by  companies  for  the purpose  of  expanding  their  operations  often  aiming at an  increase of their long  term  profitability. An acquisition, also known as a takeover, is the buying of one company (the ‘target’) by another.
Media Hooks: Aspects of an event or program that are most likely to appeal to a journalist or the media generally.
Media Monitoring: Systematic monitoring of the media in order to ascertain what has been said.  Specialised agencies provide this service.
Offer: A  proposal  by  a  marketer  to  make  available  to  a  target  customer  a  desirable  set  of  positive consequences if the customer undertakes the required action.
Pitch: A proposal - either verbal or written - to enlist the engagement or support of a third party.
Psychographics: Life-style measures which   combine psychological and demographic measurements based on consumers' activities, aspirations, values, interests or opinions.
Publicity: Definitions vary but in Sauce the term is used to describe obtaining media coverage.
Personal Selling: Persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
Qualitative Research: Research  that  seeks  out  people's  attitudes  and  preferences,  usually  conducted  through unstructured interviews or focus groups.
Quantitative Research: Research  that  measures  (quantifies)  responses  to  a  structured  questionnaire,  conducted  either through  telephone,  face-to-face  structured  interviews,  on  the  Internet  or  through  self  completion surveys.
Quickcuts: The brand name of technology which enables design companies or advertising agencies to transmit advertisements directly to the publication over a telephone line.
Reach: The total number of people your organisation or campaign reaches.
Relationship marketing: Marketing  with  a  focus  on  building  long-term  relationships  where  the  target  customer  is encouraged to continue his or her involvement with the marketer.
Strategic Marketing Planning: The  process  of  managerial  and  operational  activities  required  to  create  and  sustain  effective  and efficient  marketing  strategies,  including  identifying  and  evaluating  opportunities,  analyzing markets  and  selecting  target  markets,  developing  a  positioning  strategy,  preparing  and  executing the market plan, and controlling and evaluating results.
Situational Analysis:  An analysis of the internal and external environment of a company or event.
SWOT Analysis: Identifying the strengths and weaknesses, which are internal to the organisation or project and the opportunities and threats, which come from outside the organisation.
Social Media Marketing: Social media marketing is marketing using online communities, social networks, blog marketing and more
Talent: The  person  or  people  you  put  forward  to  the  media  as  possible  subjects  for  an  interview,  a  game show, a picture or footage, etc.
Target Audience: The  section  of  the population  that  is  identified  as  likely  to  be  most  interested  in  buying  or  being associated with a product.
Target media: The media you decide to target for coverage because they reach your target audience.
Targeting: The act of directing promotions to the target audience.
TARPS: Target  audience  rating points --  that  is,  the  number  of people  or  percentage  of  people  reached  in your target audience
Unique Selling Proposition (USP): The one thing that  makes  a  product different  than any  other.  It's  the  one  reason  marketers  think consumers will buy the product even though it may seem no different from many others just like it.

Viral Marketing: Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing.  Creating a 'buzz' in the industry is an example of viral marketing

Sunday, August 17, 2014

Export-Import Bank of India Recruitment of Various Posts

Export-Import Bank of India, invites applications from scheduled castes/ scheduled tribes/ other backward classes candidates meeting the following eligibility criteria:
  1. Manager/ Assistant General Manager/ Deputy General Manager (Corporate Loans & Advances, Project/ Trade Finance/ Lines of Credit): 05 Posts
    Qualification: Postgraduates in Business Management or Chartered Accountants (CA). Minimum 50% aggregate marks in Graduation and Post-Graduation. The course should be of a minimum 2 years full time duration. In case of CA, passing the professional examination is sufficient.
  2. Deputy Manager (Rajbhasha): 01 Post
    Qualifications: Bachelors degree with English as one of the subjects and Masters degree in Hindi/ Hindi Translation. Or Bachelors degree with Hindi as one of the subjects and Masters degree in English. Or Bachelors degree with English and Hindi as subjects and Masters degree in any subject preferably in Sanskrit/ Economics/ Commerce. Or Bachelors degree and Masters degree in English and Hindi/ Hindi Translation minimum 50% aggregate marks in graduation and post graduation.
  3. Deputy Manager (Human Resource Management): 02 Posts
    Qualification: Graduates/ Postgraduates in any discipline with diploma/ degree in HR/ Personnel Management. Minimum 50% aggregate marks in Post Graduation/ diploma/ degree.
  4. Deputy Manager (Administration): 02 Posts
    Qualification: Graduates/ Postgraduates in any discipline with diploma/ degree in HR/ Personnel Management & Administration. Minimum 50% aggregate marks in Post Graduation/ diploma/ degree.
  5. Deputy Manager (Internal Audit): 01 Post
    Qualification: Postgraduates in Commerce. Minimum 50% aggregate marks in Graduation and post graduation.
  6. Deputy General Manager (Management Information Systems): 02 Posts
    Qualification: Postgraduates in Commerce. Minimum 50% aggregate marks in Graduation and post graduation.
  7. Administrative Officer: 03 Posts
    Qualification: Graduate with 50% marks in any discipline from a recognised university and should also be conversant in computer with an ability to adapt to changing technology.

How to Apply:
 Candidates can apply online and take printout of the fill in online application and send it along with all relevant documents to the General Manager-HRM Export-Import Bank of India, Centre One Building, Floor 21, World Trade Centre Complex, Cuffe Parade, Mumbai - 400005.

Last Date: 19-Sept-2014

For more details, please visit:   

Indian Overseas Bank Recruitment of Various Posts

Applications are invited for the following posts on contract basis.
  1. EconomistQualification: Postgraduate in Economics with specialization in Monetary/ Financial Economics or Econometrics from a recognised Indian/ Foreign University/ Institute. Preference will be given to candidates with doctorate degree in areas of money/ banking/ international finance.
  2. Chief EconomistQualification: Postgraduate in Economics with specialization in Monetary/ Financial Economics or Econometrics from a recognised Indian/ Foreign University/ Institute. Preference will be given to candidates with doctorate degree in areas of money/ banking/ international finance.
  3. Chartered Accountant
    Qualification: Passed final examination for Chartered Accountants. Preference will be given to candidates who have passed ACS and/or ICWA.
  4. Chief Customer Service Officer
    Qualification: Retired General Manager from a Public Sector Bank other than Indian Overseas Bank.
Postage/ Intimation Charges: Rs. 700/-. 

How to Apply: Candidates can apply online and take printout of the fill in online application and send it along with all relevant documents to the Assistant General Manager, Human Resources Development Department, Indian Overseas Bank Central Office, No. 763, Anna Salai, Chennai – 600002.

Important Dates:
  • Opening date of online registration 14-Aug-2014
  • Closing date of online registration 30-Aug-2014
  • Last date for submission of hard copy of the online application 06-Sept-2014 
For more details, please visit: 

Langpi Dehangi Rural Bank Recruitment of Officer & Office Assistants

Langpi Dehangi Rural Bank invites applications for the post of Officer in Middle Management Grade (Scale III), Middle Management Grade (Scale II), Officer in Junior Management (Scale I) Cadre and Office Assistant (Multipurpose) for those who have qualified at the Online CWE for RRBs conducted by IBPS during September/ October 2013, against the vacant posts of the Bank for the year 2013-14.
  1. Officer Scale-III: 01 Post
  2. Officer Scale-II (General Banking): 01 Post
  3. Officer Scale-II (CA): 01 Post
  4. Officer Scale-I (Law): 01 Post
  5. Officer Scale-II (Agricultural Officer): 01 Post
  6. Officer Scale-I: 07 Posts
  7. Office Assistant (Multipurpose): 12 Posts
Eligibility: Eligibility Criteria is to be considered as per RRBs CWE-II Advertisement published in Employment News/ Rozgar Samachar Issue Dated 6th July–12th July, 2013released by IBPS and posted on the IBPS?s website

Application Fee (Including Postage/ Intimation Charges): Rs. 20/- for SC/ ST/ PWD candidates and Rs. 100/- for all others candidates.

How to Apply: Candidates can apply online only.

Last Date: 26-Aug-2014

For more details, please visit:


1. What is required when more than one person uses a central computer at the same time?
a) Light pen
b) Mouse
c) Digitizer
d) Terminal
e) None of the above

2. One nibble is equal to ___
a) 4 bits
b) 8 bits
c) 16 bits
d) 32bits
e) None of the above

3. Which of the following terms is the most closely related to main memory?
a) Non-volatile
b) Permanent
c) Control unit
d) Temporary
e) None of the above

4. A picture, map or graphics or image that can be used in a document is known as ___
a) Hypertext
b) Clipboard
c) Object
d) Drag drop
e) None of these

5. The amount of vertical space between lines of text in a document is called:
a) Double spacing
b) Line spacing
c) Single space
d) Vertical spacing
e) None of these

6. Which of the following is a smallest dot that can be uniquely drawn on a computer screen?
a) Bexel
b) Computer dot
c) Cursor
d) Pixel
e) None of these

7. _____means to enlarge a window to its maximum area so that it will fill entire desktop.
a) Maximise
b) Zoom
c) Enlarge
d) Extend
e) None of these

8. The computer's capability of distinguishing spoken words is called ___
a) voice analysis
b) speech acknowledgement
c) voice recognition
d) speech interpretation
e) none of these

9. Which of the following is the process of getting access to the computer?
a) Sign up
b) Log in
c) Log off
d) Enter
e) None of these

10.Aseries of instructions that tells a computer what to do and how to do it, is called a ____
a) program
b) command
c) user response
d) processor
e) None of these

11. The full step wise process of closing a computer is called _____
a) Hibernating
b) Closing
c) Log off
d) Shut down
e) None of these

12. Which key combination is used for special tasks?
a) Insert, Delete
b) Ctrl, Shift
c) Left Arrow, Right Arrow
d) Page up, Page Down
e) None of These

13. ____ allows wireless mobile devices to access the Internet and its services such as the Web and e-mail.
a) TCP/ IP
b) Ethernet
c) WAP
d) Token ring
e) Internet

14. The _____ enables you to simultaneously keep multiple Web pages open in one browser window.
a) Tab box
b) Pop-up helper
c) Tab row
d) Address bar
e) None of these

15. The most important or powerful computer in a typical network is ____
a) Desktop
b) Network client
c) Network server
d) Network station
e) None of these

16. The primary purpose of software is to turn data into ____
a) Websites
b) Information
c) Programs
d) Objects
e) None of these

17. Grouping and processing all of a firm's transactions at one time is called ___
a) a database management system
b) a real-time system
c) an on-line system
d) batch processing
e) None of these

18. Which of the following is a standard way for a Web server to pass a Web user's request to an application program and to receive data back to forward to the user?
a) Interrupt request
b) Forward DNS lookup
c) Data-Link layer
d) Common gateway interface
e) None of these

19. What is the shortcut key to “Undo” the last action in a document?
a) Ctrl + X
b) Ctrl + Y
c) Ctrl + U
d) Ctrl + N
e) Ctrl + Z

20. The errors that can be pointed out by the compiler:
a) Syntax errors
b) Semantic errors
c) Logic errors
d) System errors
e) All of the above

21. Pick out the wrong definition.
a) COBOL : A language used for business data processing
b) CPU: Is the brain of computer
c) LAN: Is used in local areas
d) FORTRAN: Is used for logical processing
e) None of these

22. Modulator is a device that converts:
a) Digital signal into Ana log signal
b) Ana log signal into digital signal
c) Both A and B
d) Sometimes only A and B
e) None of the above

23. What is the capacity of a 3.5” Floppy Disk?
a) 360 KB
b) 720 KB
c) 1.2 MB
d) 1.44 MB
e) 1.8 MB

24. Which command of MS-DOS is used to copy only files that have been modified on or after the date you specify?
a) XCOPY/D : date
b) COPY/D : date
e) None of the above

25. If the processor of a computer does not have a direct and unassisted access to data items, these items are said to be ___
a) Offline
b) Remote
c) Disconnected
d) Detached
e) None of the above

26. The input and output devices are located away from the central computer facility in which particular type of processing?
a) Time sharing
b) Batch processing
c) Interactive mode
d) Real time processing
e) None of the above

27. What is the minimum number of operations required, for a microprocessor with 8 data  pins, to read a 32-bit word?
a) 1
b) 2
c) 4
d) 8
e) 16

28. Which of the following is a special purpose language used to describe to a computer's operating system?
b) APL
c) ICU
e) ICL

29. The part of machine level instruction, which tells the central processor what has to be done, is ___
a) Operation code
b) Address
c) Locator
d) Flip-Flop
e) None of the above

30. A system program that sets up an executable program in main memory ready for execution:
a) Assembler
b) Linker
c) Loader
d) Compiler
e) None of the above

31. Which of the following are loaded into main memory when the computer is booted?
a) External command instructions
b) Internal command instructions
c) Utility programs
d) Word processing instructions
e) None of the above

32. In which addressing mode the contents of a register specified in the instruction are first decremented and then these contents are used as the effective address of the operands?
a) Index addressing
b) Indirect addressing
c) Auto increment
d) Auto decrement
e) None of the above

33. From what location are the 1st computer instructions available on boot up?
b) CPU
c) boot.ini
e) None of the above

34. You were installing an application in Windows 95, and the computer crashes, what do you do?
a) Press alt + Ctrl + delete, twice
b) Press alt + Ctrl + delete and end task
c) Press the reset button on the computer
d) Turn off computer and boot from a floppy disk
e) None of the above

35. Each of data files has a _____ that describe the way the data is stored in the file.
a) File structure
b) Records
c) Fields
d) Database
e) None of the above

36. In a ___ a parent record type can be linked to one or more "child" record types, but a child record type can have only one parent.
a) Network database
b) Relational database
c) Distributed database
d) Hierarchical database
e) None of the above

37. In the accompanying figure, the _____ is a special toolbar that displays a series of names, each of which represents a list of commands that can be used to perform tasks.
a) Scroll bar
b) Status bar
c) Title bar
d) Menu bar
e) None of these

38. When the Language bar is _____, it means that you do not see it on the screen but it will be displayed the next time you start your computer.
a) Restored
b) Hidden
c) Minimized
d) Closed
e) All of the above

39. What is the name of the memory card which is conceptually related to the smart card but is similar to the video disk?
a) Laser card
b) Master card
c) Visa
d) Optical card
e) None of the above

40. Which of the following is not an alternative name for primary memory?
a) Main memory
b) Primary storage
c) Internal storage
d) Mass storage
e) None of the above

1) d; 2) a; 3) d; 4) c; 5) b; 6) d; 7) a; 8) c; 9) b; 10) a;
11) d; 12) b; 13) c; 14) c; 15) c; 16) b; 17) d; 18) d; 19) e; 20) a;
21) d; 22) c; 23) d; 24) a; 25) a; 26) b; 27) c; 28) e; 29) a; 30) c;
31) b; 32) d; 33) a; 34) d; 35) a; 36) d; 37) d; 38) b; 39) a; 40) d;

Sunday, August 10, 2014


The online examination for the next Common Recruitment Process (CRP) for selection of personnel for Clerical cadre Posts in the Participating Organisations listed below is tentatively scheduled in December 2014. 

Eligibility Criteria :
  • Age :  20 to 28 years (relaxation is there for SC / ST / OBC / EXs / Widows / Divorced woman etc. Check notification for details)
  • Educational Qualification : Graduation from any recognized university
Application Fee :
  • Rs. 100/- for SC / ST / PWD / EXSM Candidates
  • Rs. 600/- for all others
    Important Points : Since recruitment in clerical cadre in Public Sector Banks is done on  State/UT-wise basis, candidates can apply for vacancies in any one State/ UT only. Consequently, a candidate would be required to appear for CWE & Interview in any one of the centres in that particular State/UT.  
      Important Dates :
      • Online Registration Starts from : 12th August 2014 to 1st September 2014
      •  Payment of Application Fee :
        • Online : 12th August 2014 to 1st September 2014
        • Offline : 14th August 2014 to 3rd September 2014
      • Call Letter download for the examination : After 17th November 2014
      • Dates of Online Exam (Tentative):
        • 6th December 2014
        • 7th December 2014
        • 13th December 2014
        • 14th December 2014
        • 20th December 2014
        • 21st December 2014
        • 27th December 2014
      • Declaration of Results : January 2015
      • Interview Call letter Download : January 2015
      • IBPS PO IV Interviews : February 2015
      • Provisional Allotment : April 2015

      South Indian Bank Ltd. Recruitment of Probationary Clerks

      Applications are invited for the following posts.
      Probationary Clerks: 03 Posts
      Qualification: Graduation from a recognised university having completed a regular 10+2+(3/4) course securing at least 55% marks in Science Stream or 50 % marks in Arts/ Other streams. Candidates should be proficient in computer operations.

      Age (As on 21/12/2013): Not more than 26 years

      Application Fee: Rs.250/- for general category and Rs.50/- for SC/ ST, to be paid along with application by means of DD (Crossed Account Payee) favoring SOUTH INDIAN BANK, payable at Kolkata.

      How to Apply: The completed application in the prescribed format along with all relevant documents should reach the “Dy. General Manager, The South Indian Bank Ltd, Regional Office- Kolkata, Door No.20 A, Mother Teresa Sarani (Park Street), 1st Floor, Flat No.1, Kolkata-700016”.

      Last Date: 25-Aug-2014

      For more details, please visit: 

      Saturday, August 9, 2014


      1. The performance of a sales person depends on ____
      a) Ebility and willingness of the sales person
      b) Incentives paid
      c) Size of the sales team
      d) Team leader's attitude
      e) His aggressive nature

      2. Service Marketing is resorted to in ____
      a) All MNCs
      b) All production houses
      c) Industrial units
      d) Insurance companies and banks
      e) None of the above

      3. Market Information means:
      a) Pamphlets
      b) Newsletters
      c) Word of mouth (WOM) - publicity
      d) Regional Advertisements
      e) Viral marketing

      4. Aggressive marketing is necessitated due to:
      a) Globalization
      b) Increased competition
      c) Increased production
      d) Increased job opportunities
      e) Increased staff

      5. SME means ____
      a) Selling and marketing Employees
      b) Sales and Merges of Entities
      c) Small and Micro Entities
      d) Small and Medium Enterprises
      e) Sales Performance Measurement Program

      6. In 4P for marketing, the place relates to which aspects?
      a) Distribution
      b) Production
      c) Transportation
      d) a, b and c
      e) b and c

      7. Delivery channels means ___
      a) place from where the products are sold
      b) courier service
      c) distribution agencies
      d) delivery time
      e) offsite bank

      8. A call in marketing terms means ___
      a) a newly introduced product
      b) territory allocation for sales persons
      c) a call center
      d) a sales meeting
      e) to visit a Prospect

      9. Find out the incorrect sentence from the following.
      a) KYC norms are not applicable for opening of Current Account.
      b) Education Loans can be granted to girl students at concessional rate of interest.
      c) Home loans are sanctioned as Term Loans.
      d) NRI customers are profitable customers.
      e) Online marketing is very costly.

      10. What is the meaning of the term 'Load' in purchase or sale of securities?
      a) Log of wood
      b) Fee charged while buying or selling the units of a fund
      c) Share price at the time of buying
      d) Stamp duty
      e) Fund value

      11. Market size also means ____
      a) Marketing planning
      b) Market pricing
      c) Market space
      d) Market distribution
      e) None of the above

      12. Which of the following is most relevant when there is fall in the market share?
      a) Sales have gone up
      b) Profit has gone up
      c) Prices are erratic
      d) Competition has increased
      e) Business is wound up

      13. To 'Close a call' means ____
      a) To end the conversation
      b) To put the phone down
      c) To close the doors
      d) To clinch the sale
      e) To close the business

      14. A marketing survey is required for:
      a) Deciding marketing strategies
      b) Deciding product strategies
      c) Deciding pricing strategies
      d) Understanding the market pulse
      e) All of the above

      15. Telemarketing means ____
      a) Selling Telephones
      b) Sending SMS messages
      c) Chatting on the phone
      d) Marketing through phone calls
      e) Marketing in person

      16. A safe Deposit Locker can be canvassed among:
      a) All existing account holders
      b) Persons below poverty line
      c) Students
      d) Jewelers
      e) ATM Cardholders

      17. Marketing in banks has been necessitated due to:
      a) Globalization
      b) Excess staff
      c) Nationalization of banks
      d) Complacency among the staff
      e) Poor customer services

      18. Which of the following additional tools are included in the marketing mix for services?
      a) People
      b) Physical evidence
      c) Process
      d) a, b and c
      e) a and b

      19. What is the meaning of 'Cross sselling'?
      a) Selling to enemies
      b) Selling new products
      c) Reversal of a sale
      d) Selling other products to existing customers
      e) Public relations

      20. Market space means _____
      a) Place where goods are sold
      b) Trade fairs and meals
      c) Road shows
      d) Scope available for selling
      e) Competition

      21. The target group for a Car loans:
      a) A High Income Individuals
      b) All car dealers
      c) All students
      d) All BPL persons
      e) Blind persons

      22. The leads for a Car Loans can be got from ___
      a) Car Manufacturing Companies
      b) Car dealers
      c) Car owners
      d) Car mechanics
      e) Bank Office Staff

      23. The target Group for Credit Cards is:
      a) Existing cardholders
      b) All graduates
      c) All minors
      d) Individuals who have regular source of income
      e) All of the above

      24. Delivery channels other than bank counters are _____
      a) ATM's
      b) Internet Banking
      c) Mobile Banking
      d) Tele Banking
      e) All of the above

      25. Indirect Marketing means ____
      a) Marketing by non - sales persons
      b) Market survey
      c) Market Research
      d) Advertisements
      e) All of the above

      26. Effective Bank Marketing requires _____
      a) Proper pricing
      b) Customized products
      c) Simple procedures
      d) Market research
      e) All of the above

      27. The two components of a marketing strategy are:
      a) Marketing objectives and promotion
      b) Marketing mix and marketing objectives
      c) Target market and marketing mix
      d) Target markets and promotions
      e) Calling the prospective customers daily and sending persons personally to contact them

      28. The marketing mix of an organization include product, price, promotion and ___
      a) Packaging
      b) Premiums
      c) Place
      d) Purchasing
      e) Popularity

      29. Which of the following can't be a market situation?
      a) One seller many buyers
      b) Many sellers and many buyers
      c) Few sellers and many buyers
      d) Many sellers and many buyers
      e) None of these

      30. What type of competitive structure exists when a firm produces a product that has no close substitutes?
      a) Monopoly
      b) Oligopoly
      c) Monopolistic Competition
      d) Perfect competition
      e) Mixed competition

      31. In terms of consumer demand and spending behavior, marketers are most interested in:
      a) Wealth
      b) Consumer Credit
      c) Disposable income
      d) Pretax income
      e) None of these

      32. Individuals and business organization that buy finished and resell them to make profit without changing the physical characteristics of the product as classified as:
      a) Reseller markets
      b) Institutional markets
      c) Producer market
      d) Government market
      e) Open market

      33. Market ____ is the process of identifying groups of customers with basically similar wants, needs, preference or buying behaviors
      a) Development
      b) Positioning
      c) Segmentation
      d) Targeting
      e) None of these

      34. Marketing information system is concerned with information relating to which of the following?
      a) Customers
      b) Channel intermediaries
      c) Sales persons
      d) a, b and c
      e) b and c

      35. Which of the following is not a part of the promotion process in marketing?
      a) Persuasion
      b) Information
      c) Reminding
      d) Reinforcing
      e) Manufacturing quality product

      1) a 2) d 3) c 4) b 5) d 6) a 7) c 8) e 9) e 10) b
      11) c 12) d 13) d 14) e 15) d 16) a 17) a 18) d 19) d 20) d
      21) a 22) b 23) d 24) e 25) d 26) e 27) c 28) c 29) e 30) a
      31) c 32) a 33) c 34) d 35) e

      Sunday, August 3, 2014


      1. Which of the following benefits of marketing are useful to the nation?
      a) Increase in the nation production
      b) Government Income
      c) Utility of national resources
      d) All of the above
      e) None of the above

      2. ATM Centre of the bank is a means of ___
      a) Direct marketing
      b) Indirect marketing
      c) Negative marketing
      d) All of the above
      e) None of the above

      3. Which of the following bank is based on new marketing concept?
      a) Union Bank
      b) State Bank of India
      c) UCO Bank
      d) PNB
      e) All of the above

      4. Which is the most suitable strategy for "Target Marketing"?
      a) CRM
      b) ATM
      c) DATA
      d) Union
      e) Strike

      5. As per Partnership Act a nonbanking company can have a maximum of 20 partners. How many partners may be there in a banking company?
      a) 10
      b) Number of partner may be decided by customer
      c) 15
      d) 20
       e) 5

      6. Abraham Moslow's theory deals with:
      a) Creativity
      b) Team spirit
      c) Hierarchical Theory of needs - Motivation
      d) Effective communication skills
      e) All of the above

      7. What are the different stages of the Product Life Cycle?
      a) Creation and Development
      b) Product development, Introduction, Growth
      c) Corruption, Growth, Maturity
      d) Innovation, Growth, Decline
      e) Introduction, Growth, Maturity, Decline

      8. ____ is the course of a Product's sales and Profits over its life time.
      a) Research and development
      b) Brand and Brand planning
      c) Product life cycle
      d) Cost
      e) Price

      9. Cash and carry wholesalers are _____ wholesalers
      a) full line
      b) specialty line
      c) general merchandise
      d) full service
      e) limited services

      10. Which of the following is not a promotional drive component?
      a) Kiosk Banking
      b) Tele marketing
      c) SMS
      d) Print media Advertisement
      e) Telephone calls

      11. Which of the following involves the Traditional marketing?
      a) Telemarketing
      b) Digital Marketing
      c) Indirect Marketing
      d) Direct Marketing
      e) All of the above

      12. Free Sample as a sales promotion device is the actual offering of a free trial of a Product to ____
      a) Consumer
      b) Product produce of the organization
      c) Staff
      d) Manager
      e) All of the above

      13. Which of the following is not a part of 4 Ps of Marketing Mix?
      a) Product
      b) Price
      c) Promotion
      d) Person
      e) Place

      14. One of the following is not a target group for saving account _____
      a) Salaried Persons
      b) Doctors
      c) Public servants
      d) Insurance agents
      e) Loss Making Companies

      15. The performance of a sales person is directly linked to ___
      a) the amount of incentives paid
      b) profit level of the company
      c) ability of the sales person
      d) All of the above
      e) None of the above

      16. ____ helps people to select and buy required product/service as per their choice.
      a) Product Mix and Cost Pricing
      b) Advertising
      c) Brand
      d) Price e) Quality

      17. Which of the following options will meet the example of Product Line?
      a) SB, CD, Vehicle Loan, Mortgage Loan
      b) SB, CD, LC, LG
      c) Global variables
      d) SB, CD, FD, RD
      e) Segment and portfolio wise data

      18. A ____ is the way consumers perceive an actual or potential product?
      a) product idea
      b) product image
      c) product concept
      d) product feature
      e) None of these

      19. Business facilitator and Business Correspondents are:
      a) Employees of the Bank
      b) Appointed by RBI
      c) Outsourced persons to assist  the bankers
      d) Appointed by individual banks to speed up financial inclusion objectives
      e) c & d

      20. Code of conduct for DSA (Direct Selling Agents) is formulated by:
      a) Indian Banks' Association
      b) Reserve Bank of India
      c) Government of India
      d) Concerned State Governments
      e) None of the above

      21. Alternate Delivery channels for Banks include:
      a) ATMs
      b) POs
      c) Mobile Banking
      d) Internet Banking
      e) All of the above

      22. Consumer behavior, Perception is a process through which
      a) a consumer make ultimate purchasing
      b) a consumer is satisfied
      c) a consumer's mind receives, organizes and interprets physical stimuli
      d) Both (a) and (c)
      e) None of the above

      23. The Target Group for Current Deposit Account is ___
      a) Newborn babies
      b) Students
      c) Parents
      d) Businessmen
      e) All of the above

      24. Mutual funds investment can be effectively canvassed because of the advantage of ____
      a) Low Risk
      b) High Risk
      c) Totally risk free
      d) All the above
      e) None of the above

      25. Recently ____ has raised its stake beyond 10% in a few blue chip companies even after the insurance regulator IRDA decided to impose a cap of 10% on the institution's investment in a single company.
      a) Life Insurance Corporation
      b) General Insurance Corporation
      c) Tata-AIG Insurance
      d) All of the above
      e) None of the above

      26. Which of the following is not a tool for Marketing Planning Appraisal?
      a) External appraisal
      b) Internal appraisal
      c) PCOT analysis
      d) Gap analysis
      e) SWOT analysis

      27. Which of the following refers to the unauthorized sale of new, branded products diverted from authorized distribution channels or imported into a country for sale without the consent or knowledge of the manufacturer?
      a) Stealth marketing
      b) Niche distribution
      c) Grey marketing
      d) Authorized distribution
      e) None of these

      28. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities are called:
      a) Strategic windows
      b) Strategic leverage
      c) Conversion strategies
      d) Vulnerability
      e) None of the above

      29. In modern day marketing, the benefits of selling extend to ___
      a) Only products and services
      b) Only after sales services
      c) Lifelong relationship with the buyer
      d) All of the above
      e) None of the above

      30. 'Out sourcing' means services rendered by ____
      a) Outside agencies
      b) Other departments of the company
      c) Employees, other than the sales persons
      d) Marketing department
      e) All of the above

      31. Find the incorrect option regarding Sales promotion:
      a) Building Product Awareness
      b) Creating Interest
      c) Providing Information
      d) Designing new products
      e) None of these

      32. Which among the following works as an access barriers?
      a) Trade laws
      b) Tariff
      c) Communication
      d) Price
      e) None of them

      1) d; 2) a; 3) e; 4) a; 5) a; 6) c; 7) e; 8) c; 9) e; 10) a;
      11) d; 12) a; 13) d; 14) e; 15) c; 16) b; 17) d; 18) b; 19) e; 20) a;
      21) e; 22) d; 23) d; 24) a; 25) a; 26) c; 27) c; 28) c; 29) b; 30) a; 31) d; 32) a.


      1. Marketing converts latent demand into .......
      a) Perfective demand
      b) Defective demand
      c) Effective demand
      d) Previous demand
      e) None of these

      2. ....... is a vital link between production and consumption.
      a) Marketing
      b) Standard of living
      c) Selling
      d) Manufacturing
      e) None of these

      3. Identify the components of Price .......
      a) Discounts
      b) Allowances
      c) List price
      d) Credit terms
      e) All the above

      4. Marketing intelligence gathering must be .......
      a) Hacked
      b) Legal and ethical
      c) Collected
      d) Pulled
      e) All the above

      5. Instruments used by marketing researchers in collecting primary data are .......
      a) Questionnaires
      b) Qualitative measures
      c) Technological devices
      d) All the above
      e) None of these

      6. Label that gives the name or mark to a product or service is .......
      a) Brand Label
      b) Grand Label
      c) Bond Label
      d) Name as Label
      e) None of these

      7. Developing agents for deposit collection and launching campaigns is a .......
      a) Sales activity
      b) Trade activity
      c) Promotional activity
      d) Economic activity
      e) Costliest activity

      8. A potential loan customer of a bank should possess .......
      a) Character
      b) Capacity
      c) Capital and collateral
      d) Credit worthiness
      e) All the above

      9. Under financial inclusion intermediaries providing financial and banking services through ....... and ....... models.
      a) Business facilitator, correspondent
      b) Correspondent, bank facilitator
      c) Service provider, cooperative
      d) Services facilitator, bank sales agent
      e) None of these

      10. What steps could a bank take in order to encourage customers to bank by phone, mail, Internet, or ATMs rather than visiting a branch?
      a) Adding some service fees or charges for visiting a teller in a branch.
      b) Price and promotional incentives could be provided to encourage customers to use alternative channels.
      c) Educating consumers about how to use these user-friendly and convenient alternatives.
      d) Focusing on young and technology grievant age group in order to flourish these services.
      e) All the above

      11. Bank and its employee effectively transform the service into customer satisfaction. This service is categorised as .......
      a) Service productivity
      b) Service quantity
      c) Service affected
      d) Service improved
      e) None of these

      12. Identify the stages of customer life cycle .......
      a) Prospects
      b) First time buyers
      c) Early repeat buyers
      d) Core customers
      e) All the above

      13. In market segmentation, believing that most consumers are similar is known as .......
      a) Separation
      b) Aggregation
      c) Division
      d) Acquisition
      e) None of these

      14. Internal factors are considered as ....... of SWOT analysis.
      a) Strengths
      b) Weaknesses
      c) Opportunities
      d) Threats
      e) Both a and b

      15. Expanding the total servicing market means .......
      a) Marketing Area
      b) Market Development
      c) Market Positioning
      d) Market Mixing
      e) None of these

      16. Market profiling means .......
      a) Dividing services in market area according to income, demography and life style.
      b) Expanding the total servicing market.
      c) Systematic gathering and analyzing of customer with respect to market.
      d) Total number of sale occurred in a market
      e) None of these

      17. Geographic segmentation in banks means .......
      a) Dividing banks into larger user groups
      b) Dividing banks as per benefits to them
      c) Dividing banks into branches
      d) Dividing banks as per custom size.
      e) None of these

      18. Identify the major services of Banks .......
      a) Deposits
      b) Advances
      c) Custodian
      d) All the above
      e) None of these

      19. Market Plan means .......
      a) Determing the cost of each product or service.
      b) Identifying strengths and weaknesses of self as well as competitors.
      c) Determing the price you charge for each product.
      d) Identifying the customer .
      e) All the above

      20. Identifying the most effective methods for getting products/ services to customers in the target market is known as .......
      a) Distribution
      b) Collection
      c) Communication/ Promotion
      d) Customization
      e) None of these

      21. In advertising AIDA stands for .......
      a) Attract, Identify, Decide, Arouse.
      b) Attention, Interest , Desire, Action.
      c) Attention, Identify, Decide, Action.
      d) Advertising, Interacting, Discussing, Acting.
      e) Accounting, Interest, Desire, Arouse.

      22. Marketing research is a applied research which means ........
      a) It is solution oriented research
      b) It is known as decisional research
      c) It tries to discover new relevant information
      d) It tries to solve a specific, immediate problem
      e) All the above

      23. Banks provide physical evidences to their services through .......
      a) Punch Lines
      b) Cheque Books
      c) Employee's Dress Code
      d) Pass Books
      e) All of the above

      24. Banks sells services and therefore services are their .......
      a) Product
      b) Money
      c) Process
      d) Strengths
      e) None of these

      25. Technically, how does competitors need to be Identified?
      a) Directly and indirectly
      b) By revenue generation and creation
      c) By dividing product lines and markets.
      d) By marketing techniques.
      e) None of these

      26. Targeted marketing is also known as .......
      a) Choosing marketing
      b) Differentiated marketing
      c) Relative marketing
      d) Contrast marketing
      e) None of these

      27. What are buying centers?
      a) A group of people within organizations who make purchasing decisions.
      b) A group of people outside the organizations who make purchasing decisions.
      c) A group of customers who make purchasing decisions.
      d) A group of members from a community who make purchasing decisions.
      e) None of these

      28. Banks are known as resellers for .......
      a) Insurance services
      b) Mutual funds services
      c) Gold coins
      d) All the Above
      e) None of these

      29. Purchasing a product with no planning or forethought is called .......
      a) Expulse buying
      b) Without buying
      c) Impulse buying
      d) Within buying
      e) None of these

      30. Market development strategies focus on .......
      a) Entering new markets with existing products.
      b) Entering existing markets with new products.
      c) Exit markets without any product.
      d) Entering new market with new products.
      e) None of these

      31. Components of marketing are .......
      a) Creating
      b) Communicating
      c) Delivering
      d) Exchanging value
      e) All of these

      32. Consumers often ask whose opinions before they buy goods and services?
      a) Opinion seekers
      b) Reference group
      c) Opinion leaders
      d) Sales promoters
      e) None of these

      33. ....... is an effort to move a product to a different place in the minds of consumers.
      a) Repositioning
      b) Positioning
      c) Selecting
      d) Targeting
      e) None of these

      34. A group of related offering is a .......
      a) Product positioning
      b) Market extension
      c) Product line
      d) Product mix
      e) None of these

      35. Promotion mix is also known as .......
      a) Advertising mix
      b) Communication mix
      c) Relation mix
      d) Organization mix
      e) None of these

      36. An interactive approach to marketing that involves a buyer and seller is known as .......
      a) Personal selling
      b) Public relation
      c) Sales
      d) Promotion
      e) None of these

      37. Payment period is a component of which of the market mix?
      a) Product
      b) Place
      c) Promotion
      d) Price
      e) None of these

      1-c, 2-a, 3-e, 4-b, 5-d, 6-a, 7-c, 8-e, 9-a, 10-e
      11-a, 12-e, 13-b, 14-e, 15-b, 16-a, 17-c, 18-d, 19-e, 20-a
      21-b, 22-e, 23-e, 24-a, 25-c, 26-b, 27-a, 28-d, 29-c, 30-a
      31-e, 32-c, 33-a, 34-c, 35-b, 36-a, 37-d.