Tuesday, July 28, 2015

MARKETING AWARENESS PRACTICE QUESTIONS

1. The fact that services are sold, produced and consumed at the same time refers to which of the
following service characteristics?
a) Intangibility
b) Inseparability
c) Variability
d) Perishability
e) None of the above

2. Electronic shopping, TV shopping is related with:
a) Advertising
b) Personal Selling
c) Direct Marketing
d) In direct Marketing
e) Personal buying

3. The purpose of which of the following type of advertising is to create repeat purchases?
a) Reminder
b) Reinforcement
c) Persuasive
d) Informative
e) None of the above

4. ______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a) Mass marketing
b) Market segmentation
c) Market targeting
d) Market positioning
e) None of the above

5. The technique of focus on advertising of non-competitive brand with the other brand is called:
a) Cross-promotions
b) Tie-in promotions
c) Premiums
d) All the above
e) None of the above

6. Labelling, packaging are associated with:
a) Price mix
b) Product mix
c) Place mix
d) Promotion mix
e) Cost mix

7. Entry of laggards is in which stage of PLC (Product Life Cycle)?
a) First
b) Second
c) Third
d) Fourth
e) Fifth

8. ______ factors are the most popular bases for segmenting customer groups.
a) Geographic
b) Demographic
c) Psychographic
d) Behavioural
e) None of the above

9. A method in which various products are combined at the same price is:
a) Promotional pricing
b) Product-bundle pricing
c) Captive product pricing
d) Optional product pricing
e) All the above

10. Differentiation in pricing for various geographical customers:
a) Price skimming
b) Psychological pricing
c) Pricing variations
d) Geographical pricing
e) None of the above

11. According to the American Marketing Association, which of the following is marketing of products that are presumed to be environmentally safe?
a) Gray Marketing
b) Green Marketing
c) Global Marketing
d) Social Marketing
e) Internet Marketing

12. One of the following is not included in the 7 Ps of Marketing. Find the same ______.
a) Placement
b) Price
c) Production
d) Promotion
e) Product

13. Innovation in marketing is same as ______
a) Motivation
b) Perspiration
c) Aspiration
d) Creativity
e) Team work

14. A call marketing terms means?
a) A newly introduced product
b) Territory allocation for salesperson
c) A Call Centers
d) A Sales meeting
e) To visit a prospect

15. Bank ATMs are______
a) Delivery outlets
b) Market plans
c) Personalized Products
d) Tools for overcoming buyers resistance
e) Motivating tools

16. The USP of current account is ______
a) High minimum balance
b) No restrictions on transactions
c) No internet payable
d) Restricted deposits
e) Easy credits

17. The target group for SME Loan is ______
a) All salaried persons
b) Govt. undertakings
c) All entrepreneurs
d) All students
e)All housewives

18. ______ is a principle of enlightened marketing that requires a company seek real product and
marketing improvements.
a) Innovative marketing
b) Consumer-oriented marketing
c) Value marketing
d) Sense-of-mission marketing
e) None of the above

19. NAV is the price of______
a) Entire fund value
b) One unit of a fund
c) Surrender value
d) Average value of shares
e) Dividends paid in a year

20. A Master policy in the case of Life insurance indicates ______
a) Policy is sale
b) Policy is in the name of servant
c) Only one life is assured
d) There are several beneficiaries
e) Life assured should be a male

21. The biggest or greatest amount of involvement in a foreign market comes through which of the following?
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment
e) None of the above

22. Financial inclusion needs canvassing the accounts of ______
a) Financial Institutions
b) NRIs
c) HNIs
d) Housewives
e) Persons below a specified income level

23. Facilities for sale and purchase of agricultural products are available in ______
a) Commodity exchange
b) Regulated market
c) Stock exchange
d) Unregulated market
e) None of the above

24. The company that overlooks new and better ways to do things will eventually lose customers to
another company that has found a better way of serving customer needs is a major tenet of:
a) Innovative marketing
b) Consumer-oriented marketing
c) Value marketing
d) Sense-of-mission marketing
e) None of the above

25. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:
a) Social class
b) Occupation
c) Lifestyle
d) Personality
e) Creativity

26. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?
a) Slice of life
b) Lifestyle
c) Mood or imagery
d) Personality symbol
e) Personality

27. A child in the United States is normally exposed to all of the following values EXCEPT:
a) Achievement and success
b) Activity and involvement
c) Material comfort
d) Collectivism
e) None of the above

28. ______ has contractual authority to sell a manufacturer's entire output.
a) Selling agents
b) Rack jobbers
c) Manufacturer's agents
d) Purchasing agents
e) None of these

29. Sellers that handle their own exports are engaged in:
a) Direct exporting
b) Indirect exporting
c) Licensing
d) Contract manufacturing
e) None of the above

30. More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT:
a) Long-term customer satisfaction
b) Competitive predatory pricing performance
c) Full customer service
d) Retention rates
e) None of the above

31. ______ includes practices such as overstating the product's features or performance, luring the
customer to the store for a bargain that is out of stock, or running rigged contests.
a) Deceptive promotion
b) Deceptive packaging
c) Deceptive pricing
d) Deceptive cost structure
e) None of the above

32. The type of sales presentation approach that requires good listening and problem-solving skills is the:
a) Canned approach
b) Formula approach
c) Need-satisfaction approach
d) Critical-thinking approach
e) None of the above

33. In terms of special product life cycles, a ______ is a basic and distinctive mode of expression.
a) genre
b) style
c) fashion
d) fad
e) None

ANSWERS:
1) b 2) c 3) a 4) c 5) a 6) b 7) d 8) b 9) b 10) d
11) b 12) c 13) d 14) e 15) c 16) b 17) c 18) a 19) b 20) d
21) d 22) e 23) d 24) a 25) b 26) a 27) d 28) a 29) a 30) a 31) b 32) a 33) b

TENTATIVE CALENDER OF EXAMINATIONS FOR IBPS


IBPS COMMON RECRUITMENT FOR CLERICAL CADRE (CWE CLERKS - V)

The online examination (Preliminary and Main) for the next Common Recruitment Process for selection of personnel for Clerical cadre Posts in the Participating Organisations listed below is tentatively scheduled in December 2015 & January 2016.

Participating Organisations:
Allahabad Bank, Canara Bank, Andhra Bank, Central Bank of India, Bank of Baroda, Corporation Bank, Bank of India, Dena Bank Bank of Maharashtra, Indian Bank, Indian Overseas Bank, Oriental Bank of Commerce, Punjab National Bank, Punjab & Sind Bank, Syndicate Bank, UCO Bank, Union Bank of India, United Bank of India, Vijaya Bank, Any other bank or financial institution.


Qualification: Degree (Graduation) in any discipline.


Computer Literacy: Operating and working knowledge in computer systems is mandatory.


Age (As on 01.08.2015): Minimum: 20 years; Maximum: 28 years.


How to Apply: Candidates can apply online only from 11.08.2015 to 01.09.2015.


Mode of Payment: Candidates have the option of making the payment of requisite fees/ intimation charges through the Online mode only.


Online Examination (Preliminary): 05.12.2015, 06.12.2015, 12.12.2015, 13.12.2015.


Online Examination (Main): 02 & 03.01.2016


Website: http://www.ibps.in/

For Notification Click Here

Utkal Grameen Bank 213 Officer & Office Assistant Posts Recruitment

Utkal Grameen Bank, Head Office, Bolangir invites applications for the post of Officer in Junior Management (Scale-I) cadre and Office Assistant(Multipurpose) from who have been declared qualified at the Online CWE for RRBs (CWE-III) conducted by IBPS during September/ October 2014.

Post Details:
1. Officer JM Scale-I: 77 Posts
2. Office Assistant (Multipurpose): 136 Posts


Pre- Requisite Qualifications: Candidates who have been declared qualified in the RRBs Online CWE-III conducted by IBPS in September/ October 2014.


How to Apply: Candidates are required to apply online through Bank’s website.


Last Date for Online Registration: 05.08.2015.


For Notification Click Here

Baroda Uttar Pradesh Gramin Bank 136 Office Assistant Posts Recruitment

Baroda Uttar Pradesh Gramin Bank invites applications for the post of Office Assistant (Multipurpose) from who have been declared qualified at the Online CWE –III for RRBs conducted by IBPS during September/ October 2014.

Post Details:
Office Assistant (Multipurpose): 136 Posts


Pre- Requisite Qualifications: Candidates who have been declared qualified in the RRBs-Online CWE conducted by IBPS in September/ October 2014.


How to Apply: Candidates are required to apply online through Bank’s website.


Last Date for Online Registration: 05.08.2015.
Online Application: http://ibpsregistration.nic.in/ibps_bupgbk0715/


For Notification Click Here

Central Bank of India 51 Credit Officer, Manager Posts Recruitment

Recruitment process for selection of personnel for Credit Officers and Security Officers in Middle Management Group (MMG), Scale II (Specialist Category).

Post Details:
1. Credit Officer: 25 Posts

Qualification: Graduate with Full time MBA/ PGDBM in Banking & Finance with aggregate of 60% Marks.

2. Manager (Security): 26 Posts
Qualification: Ex-Commissioned Officers of the Rank of Captain or above from Indian Army with minimum 5 years’ service or equivalent rank from Air Force, Navy and Para Military Forces.


Selection Procedure: Selection will be through on-line test and/or interview.


How to Apply: Candidates can apply only online only from 17.07.2015 to 01.08.2015.


Closing Date for On-line Registration: 01.08.2015.
Tentative Date of On-line Examination: 04.09.2015.

For Notification Click Here

Canara Bank 24 Manager-Security Posts Recruitment

Canara Bank invites applications for recruitment to the post of Manager-Security in Middle Management Grade Scale-II.
.
Post Details:
Manager-Security (MMGS–II): 24 Posts


Qualification: Graduation in any discipline.


Experience: An Officer with 5 years of Commissioned Service in Army/ Navy/ Air Force and not below the rank of Captain or equivalent or an Officer not below the rank of Asst. Commandant in Para Military Forces with 5 years experience


Age limit: 25 – 40 Years.


Selection Procedure: Basis of Short-listing and Group Discussion and/ or Interview.


Last Date for Receipt of physical application: 10.08.2015.

For Notification Click Here

Saturday, July 25, 2015

Andhra Pradesh GrameenaVikas Bank Recruitment notice

Andhra Pradesh Grameena Vikas Bank (APGVB) has issued notification for the recruitment of 244 Officer Scale-I, II & III, Office Assistant (Multipurpose) vacancies. Candidates who have been declared qualified at the Online CWE III for RRBs conducted by IBPS during September/ October 2014 can apply online from 23-07-2015 to 06-08-2015. 

APGVB Vacancy Details:
Total No. of Posts: 244
Names of the Posts:
1. Officer Scale-III: 09 Posts
2. Officer Scale-II (General Banking Officer): 19 Posts
3. Officer Scale-II (IT): 02 Posts
4. Officer Scale-II (CA): 02 Posts
5. Officer Scale-II (Law): 01 Post
6. Officer Scale-II (Agricultural Officer): 17 Posts
7. Officer Scale-I: 92 Posts
8. Office Assistant (Multipurpose): 102 Posts

Age Limit: Candidates age should be above 21 years and below 40 years for Officer Scale-III, above 21 years to below 32 years for Officer Scale-II, above 18 years to below 28 years for Officer Scale-I, between 18 years and 28 years for Office Asst (Multipurpose) as on 01-06-2014. Age Relaxations are applicable as per the rules.

Educational Qualification: Candidates should have Degree in any discipline from a recognized University or its equivalent for S.No-1, 2, 7 & 8, Degree from a recognized University in Electronics/ Communication/ Computer Science/ Information Technology for S.No-3, Certified Associate ship (CA) from Institute of Chartered Accountants of India for S.No- 4, Degree from a recognized University in Law or its equivalent for S.No-5, Degree in Agriculture/ Horticulture/ Dairy/ Animal Husbandry/ Forestry/ Veterinary Science/ Agricultural Engineering/ Pisciculture from a recognized university or its equivalent for S.No-6.

Selection Process: Selection are selected based on RRBs-CWE III conducted by IBPS in September/ October 2014 and Personal Interview.

Application Fee: Candidates should have to pay Rs. 40/- for SC/ ST/ PWD/ EXSM candidates & Rs. 150/- (including postage/ intimation charges) for all others. Requisite Application Fee may be paid to the Account Number 73108039138 through CBS at any of the Branches of Andhra Pradesh Grameena Vikas Bank, by means of Payment challan available on our Bank’s website “apgvbank.in”.


How to Apply:
 Eligible candidates can apply online from the website http://www.apgvbank.in/ from 23-07-2015 to 06-08-2015. After submission of online application, take printout of the online application form and bring it along with required copies of documents for submission if shortlisted for interview.


Important Dates:
Starting Date for Online Registration: 23-07-2015.
Last Date for Online Registration: 06-08-2015.
Starting Date for Payment of Fee: 23-07-2015.
Last Date for Payment of Fee: 06-08-2015.
Last Date for Reprint: 21-08-2015.

For More Details:


Monday, July 20, 2015

SBI PROBATIONARY OFFICERS EXAM MARKETING AWARENESS PRACTICE QUESTIONS

1. The fact that services are sold, produced and consumed at the same time refers to which of the
following service characteristics?
a) Intangibility
b) Inseparability
c) Variability
d) Perishability
e) None of the above

2. Electronic shopping, TV shopping is related with:
a) Advertising
b) Personal Selling
c) Direct Marketing
d) In direct Marketing
e) Personal buying

3. The purpose of which of the following type of advertising is to create repeat purchases?
a) Reminder
b) Reinforcement
c) Persuasive
d) Informative
e) None of the above

4. ______ is the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
a) Mass marketing
b) Market segmentation
c) Market targeting
d) Market positioning
e) None of the above

5. The technique of focus on advertising of non-competitive brand with the other brand is called:
a) Cross-promotions
b) Tie-in promotions
c) Premiums
d) All the above
e) None of the above

6. Labelling, packaging are associated with:
a) Price mix
b) Product mix
c) Place mix
d) Promotion mix
e) Cost mix

7. Entry of laggards is in which stage
of PLC (Product Life Cycle)?
a) First
b) Second
c) Third
d) Fourth
e) Fifth

8. ______ factors are the most popular bases for segmenting customer groups.
a) Geographic
b) Demographic
c) Psychographic
d) Behavioural
e) None of the above

9. A method in which various products are combined at the same price is:
a) Promotional pricing
b) Product-bundle pricing
c) Captive product pricing
d) Optional product pricing
e) All the above

10. Differentiation in pricing for various geographical customers:
a) Price skimming
b) Psychological pricing
c) Pricing variations
d) Geographical pricing
e) None of the above

11. According to the American Marketing Association, which of the following is marketing of
products that are presumed to be environmentally safe?
a) Gray Marketing
b) Green Marketing
c) Global Marketing
d) Social Marketing
e) Internet Marketing

12. One of the following is not included in the 7 Ps of Marketing. Find the same ______.
a) Placement
b) Price
c) Production
d) Promotion
e) Product

13. Innovation in marketing is same as ______
a) Motivation
b) Perspiration
c) Aspiration
d) Creativity
e) Team work

14. A call marketing terms means?
a) A newly introduced product
b) Territory allocation for salesperson
c) A Call Centers
d) A Sales meeting
e) To visit a prospect

15. Bank ATMs are______
a) Delivery outlets
b) Market plans
c) Personalized Products
d) Tools for overcoming buyers resistance
e) Motivating tools

16. The USP of current account is ______
a) High minimum balance
b) No restrictions on transactions
c) No internet payable
d) Restricted deposits
e) Easy credits

17. The target group for SME Loan is ______
a) All salaried persons
b) Govt. undertakings
c) All entrepreneurs
d) All students
e)All housewives

18. ______ is a principle of enlightened marketing that requires a company seek real product and marketing improvements.
a) Innovative marketing
b) Consumer-oriented marketing
c) Value marketing
d) Sense-of-mission marketing
e) None of the above

19. NAV is the price of______
a) Entire fund value
b) One unit of a fund
c) Surrender value
d) Average value of shares
e) Dividends paid in a year

20. A Master policy in the case of Life insurance indicates ______
a) Policy is sale
b) Policy is in the name of servant
c) Only one life is assured
d) There are several beneficiaries
e) Life assured should be a male

21. The biggest or greatest amount of involvement in a foreign market comes through which of the following?
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment
e) None of the above

22. Financial inclusion needs canvassing the accounts of ______
a) Financial Institutions
b) NRIs
c) HNIs
d) Housewives
e) Persons below a specified income level

23. Facilities for sale and purchase of agricultural products are available in ______
a) Commodity exchange
b) Regulated market
c) Stock exchange
d) Unregulated market
e) None of the above

24. The company that overlooks new and better ways to do things will eventually lose customers to
another company that has found a better way of serving customer needs is a major tenet of:
a) Innovative marketing
b) Consumer-oriented marketing
c) Value marketing
d) Sense-of-mission marketing
e) None of the above

25. All of the following would be ways to segment within the category of psychographic segmentation EXCEPT:
a) Social class
b) Occupation
c) Lifestyle
d) Personality
e) Creativity

26. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?
a) Slice of life
b) Lifestyle
c) Mood or imagery
d) Personality symbol
e) Personality

27. A child in the United States is normally exposed to all of the following values EXCEPT:
a) Achievement and success
b) Activity and involvement
c) Material comfort
d) Collectivism
e) None of the above

28. ______ has contractual authority to sell a manufacturer's entire output.
a) Selling agents
b) Rack jobbers
c) Manufacturer's agents
d) Purchasing agents
e) None of these

29. Sellers that handle their own exports are engaged in:
a) Direct exporting
b) Indirect exporting
c) Licensing
d) Contract manufacturing
e) None of the above

30. More and more salespeople are being evaluated and compensated based on different measures
than in the past. All of the following are illustrations of those measures EXCEPT:
a) Long-term customer satisfaction
b) Competitive predatory pricing performance
c) Full customer service
d) Retention rates
e) None of the above

31. ______ includes practices such as overstating the product's features or performance, luring the
customer to the store for a bargain that is out of stock, or running rigged contests.
a) Deceptive promotion
b) Deceptive packaging
c) Deceptive pricing
d) Deceptive cost structure
e) None of the above

32. The type of sales presentation approach that requires good listening and problem-solving skills is the:
a) Canned approach
b) Formula approach
c) Need-satisfaction approach
d) Critical-thinking approach
e) None of the above

33. In terms of special product life cycles, a ______ is a basic and  distinctive mode of expression.
a) genre
b) style
c) fashion
d) fad
e) None

ANSWERS:
1) b 2) c 3) a 4) c 5) a 6) b 7) d 8) b 9) b 10) d
11) b 12) c 13) d 14) e 15) c 16) b 17) c 18) a 19) b 20) d
21) d 22) e 23) d 24) a 25) b 26) a 27) d 28) a 29) a 30) a
31) b 32) a 33) b

Sunday, July 19, 2015

SBI PROBATIONARY OFFICERS EXAM MARKETING AWARENESS PRACTICE QUESTIONS

1. Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
a) Marketing intelligence
b) Marketing research
c) Customer profiles
d) External databases
e) Internal databases

2. Banks selling Insurance and Mutual funds is:
a) A relatively high level of diversification
b) An example of product diversification
c) Unlikely to reduce variability in the firm's profitability since the banks are all in same business
d) An example of related linked diversification
e) None of the above

3. An ideal marketing framework is designed to address three key management questions. Which of
the following is one of those questions?
a) Value Proposition - i.e. How can value propositions be made profitable?
b) Value chain - i.e. Are there weak links in the company's value chain?
c) Value network - i.e. How can a company effectively network?
d) Value exploration – i.e. How can a company identify new value opportunities?
e) All of the above

4. The biggest or greatest amount of involvement in a foreign market comes through which of the following?
a) Exporting
b) Joint venturing
c) Licensing
d) Indirect investment
e) Direct investment

5. A strategy wherein A "three-day cooling off period" in which buyers can cancel a contract after rethinking
it is to protect the consumer is called:
a) creative selling
b) high pressure selling
c) detail selling
d) hard core selling
e) detail hard core selling

6. The last stage in the selling process is:
a) Approach
b) Handling objections
c) Closing
d) Follow –up
e) None of the above

7. The more direct connections among businesses, the more ____ is the relatedness of the
diversification.
a) linked
b) constrained
c) integrated
d) intense
e) None of the above

8. _____ are products bought by individuals and organizations for further processing or for use in conducting a business.
a) Consumer products
b) Services
c) Industrial products
d) Specialty products
e) None of the above

9. All of the following would be forces that might be contained in a company’s microenvironment EXCEPT:
a) Economic forces
b) The company itself
c) Marketing channel firms
d) Suppliers
e) Dealers

10. Which of the following elements of marketing mix customer analyzes at the last, taking a decision of buying a particular product?
a) Promotion
b) Place
c) Price
d) Product
e) People

11. Which of the following is a value-reducing reason for diversification?
a) Enhancing the strategic competitiveness of the entire company
b) Expanding the business portfolio in order to reduce managerial employment risk
c) Gaining market power relative to competitors
d) Conforming to antitrust regulation
e) None of the above

12. _____ is the set of benefits a company promises to deliver its consumers to Satisfy their needs.
a) A money-back guarantee
b) An attribute
c) A value proposition
d) Good customer service
e) None of the above

13. When backed by buying power, wants become _____.
a) Demands
b) Social Needs
c) Exchanges
d) Self-Esteem needs
e) Social exchanges

14. The type of sales presentation approach that requires good listening and problem-solving skills is:
a) Canned approach
b) Formula approach
c) Need-satisfaction approach
d) Critical-thinking approach
e) All of the above

15. Marketing research firms, advertising agencies, and media firms would all be examples of which
of the following marketing intermediaries?
a) Financial intermediaries
b) Physical distribution firms
c) Marketing service agencies
d) Resellers
e) None of the above

16. If a company's objective were to reach masses of buyers that were geographically dispersed at a low
cost per exposure, the company would likely choose which of the following promotion forms?
a) Advertising
b) Personal selling
c) Public relations
d) Sales promotion
e) Marketing

17. The purchasing of firms in the same industry is called:
a) Unrelated diversification
b) Vertical integration
c) Networking the organization
d) Horizontal acquisition
e) None of the above

18. Which of the following is a disadvantage of primary market research?
a) Up to date
b) Expensive to collect
c) Focused
d) Exclusive
e) Inclusive

19. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel and athletic shoes and equipment spend a great deal of time trying to establish a superior brand
image in markets is called _____.
a) Business markets
b) Global markets
c) Consumer markets
d) Nonprofit and governmental markets
e) Dealer markets

20. If a consumer describes a car as being the "most economical car on the market," then this descriptor
is a:
a) Rule
b) Attitude
c) Belief
d) Clue
e) Praise

21. Through _____, many companies today are strengthening their connections to all partners, form
providers of raw materials to components to final products that are carried to final buyers.
a) Partnership relationship marketing
b) Customized marketing
c) Direct marketing
d) Deviated marketing
e) Indirect marketing

22. Wal-Mart owned Sam's club is an example of a retail form called a(n):
a) factory outlet
b) super specialty store
c) seconds store
d) warehouse club
e) All of the above

23. The typical method of retail operation used by supermarkets and catalog showrooms is called:
a) Self-service retailing
b) Limited-service retailing
c) Full-service retailing
d) Service-merchandiser
e) None of the above

24. Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
a) Line extension
b) Brand extension
c) Multi-branding
d) New brands
e) None of the above

25. In terms of special product life cycles, a ____ is a basic and distinctive mode of expression.
a) genre
b) style
c) fashion
d) fad
e) shape

26. Customers buy from stores and firms that offer the highest ____
a) Customer perceived value
b) Concern form society’s interests
c) Company image
d) Level of customer satisfaction
e) Product quality

27. ____ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics,
or behavior that might require separate products or marketing mixes.
a) Product differentiation
b) Market segmentation
c) Market targeting
d) Market positioning
e) Market differentiation

28. A(n) _____ is a retail store that carries a narrow product line with a deep assortment within that line.
a) shopping goods store
b) convenience store
c) specialty store
d) department store
e) None of the above

29. _____ is a strategy of using a successful brand name to launch a new or modified product in a new category.
a) Duo branding
b) Line extension
c) Brand extension
d) Multi-branding
e) Single branding

30. Minimizing pollution from production and all environmental impacts throughout the full Product life cycle is called _____
a) Design For Environment (DFE)
b) Green Marketing
c) Environmental Sustainability
d) Product Stewardship
e) Red Marketing

31. The product concept says that a company should:
a) Devote its energy to making continuous product improvements
b) Make promoting products the top priority
c) Market only those products with high customer appeal
d) Focus on the target market and make products that meet those customers' demands
e) All of the above

32. What went wrong with Coke in 1985?
a) Management defined its marketing research problem too narrowly
b) The research looked only at taste and not feeling about dropping the old Coke
c) No account of intangibles was taken
d) All of the above
e) None of the above

Answers
1) e; 2) b; 3) d; 4) e; 5) b; 6) d; 7) b; 8) c; 9) a; 10) a;
11) b; 12) c; 13) a; 14) c; 15) c; 16) a; 17) d; 18) b; 19) c; 20) c;
21) b; 22) d; 23) a; 24) a; 25) b; 26) a; 27) b; 28) c; 29) c; 30) b; 31) a; 32) d.